If Your Last Blog Post Was About a 2021 Session… We Need to Talk
Let’s be honest: most photographers hate blogging. I get it. It takes time, it’s hard to know what to write, and it’s never at the top of the to-do list. But here’s the thing—ignoring your blog could be costing you bookings. This is one of the main reasons that I added photography blogging services and website refresh days to my list of services offered.
Blogging isn’t just something “extra”—it’s a major part of your SEO strategy (at least it should be) and one of the best ways to show off your work (and personality) to potential clients.
Blogging = SEO Superpowers
Every blog post you write is a chance to rank on Google and get found by people searching for exactly what you do. That dreamy couple looking for “fall wedding photographer in Austin”? They’ll find your work if you have relevant, keyword-rich blog posts up and running.
No blog = no fresh content = no Google love.
Your Blog Should Tell Your Story (Not Collect Dust)
When potential clients land on your website, they want to see that you’re active, experienced, and still shooting beautiful sessions. An outdated blog makes them wonder if you’re even taking bookings.
Not only should you have blog posts up that feature recent work, but it’s also a good idea to have posts that show you as an authority in something specific. When I was still doing sessions, posing and shooting wide open and getting everyone is focus were two things that I was known for. My images showed that and other photographers noticed it. I also found it easy to write and make it feel like I was talking directly to someone. So when I wrote blog posts for Pretty Presets and Summerana, I would focus on subjects I knew a lot about and was comfortable with.
Why You Don’t Have to DIY This Anymore (hint…hire me for your photography blogging services!)
Your website is the face of your business and your blog is the voice. Shouldn’t you have both representing who you really are? Because such a large part of your website should be your blog-not just to showcase your work but also for SEO purposes-it’s worth it to invest time and money into a site that actually converts.
I’ll be the first to admit that when I was a photographer, I didn’t know a lot about SEO and the importance it played in being found. I would do so many thing differently now that I get it! I knew that blogging was important, but honestly, I thought if I just put up a blog post with some pictures from a recent session, I could call it a day and people would find me. Sound familiar? What I didn’t know was that I should have been using keywords, a solid meta description, alt text, outbound and inbound links and more! It’s a lot! Now that I edit, am a virtual assistant and offer photography blogging services for photographers full time, I know exactly how to write for you so that you’ll be found and stay current.
What Exactly is a Blog Refresh
If you aren’t familiar with a blog refresh, let me break it down for you. Blog refresh days help keep things current, clean, and true to your brand. No more broken links, old pricing guides, or awkward “Not Found” pages. The best part about a blog refresh is that you don’t have to spend hours trying to blog a session or rewrite your homepage—that’s my job. I help photographers just like you by:
- Updating 4-5 blog posts that sound like you
- Writing 2-3 new blog posts
- Adding inbound and outbound links
- Picking the best images to feature
- Optimizing posts for Google (keywords, titles, the whole shebang)
- Refreshing your blog so it actually feels like your brand
Let’s Make Your Blog and Website Work for You Again
When we do a blog refresh, we do the homework ahead of time (we make sure that we have the images picked out, blog post ideas are thought of, we make a game plan of exactly what you want me to do ahead of the day). So when the day comes for your refresh, I spend the entire day working on your site. You need to be available for any questions that come up, but all the work is on me that day.
At the end of the day, your blog will be working for you and helping clients find you! Do you have a blog that you think is pretty up to date and you just need a few hours of help? Then let’s do a half day refresh! We’ll work together to decide what’s best for your brand and business to help clients find you.
You have stories to tell and images to share. Let’s make sure people actually see them. Not ready to do a blog refresh? Let’s talk about my blogging services. I’ve learned a lot about blogging for photographers, both as a former photographer and as a current blog writer. Let me use those skills to create the blog you’ve always wanted.